How to Create Your Homeowner Manual

Your Homeowner Manual is your image, your branding, your reputation, and one of the critical ways to offer attentive customer service.

What Is a Homeowner Manual?

The Homeowner Manual is part of your company’s customer service plan. The manual is meant to keep your customers informed on guidelines and expectations before construction begins. This will prevent surprises and in fact provide answers to the many questions that arise when the construction process is underway.

Your homeowner manual should contain information that is helpful to the homeowners, from the construction process all the way to home maintenance. If done right, your manual is a marketing tool that could bring you additional business through customer referrals. And last but not least, your homeowner manual is your preventive approach to protect suit-proof your company.

Why Do You Need a Homeowner Manual

Because this is a great way for you to keep your customers informed on each others’ expectations, the construction process, how change orders are handled, definition of green terms, warranty coverage information, warranty service requests guidelines and forms, and homeowner maintenance, among other pieces of information that distinguishes the customer-focused service your company provides. However, the manual is no good if it is not referenced.

There are ways for you to integrate it into the home construction process and use it as an educational tool, minimize misunderstandings and clarify specifications and expectations from the very beginning of your business relationship with your customers. Green Building Certification Programs require homeowner education. The manual helps you meet this requirement in order to have your home certified under their program.

Whether you are using a great online tool to manage your business relationship with your customers, or you use other means of communication other than email, you still need a Homeowner Manual (as in a printed copy). This is one of those preventive approach (CYA) rules of any business.

What Makes a Great Homeowner Manual?

A great Homeowner Manual:

Is content-rich.
Establishes your professionalism and credibility.
Represents your company’s image.
Enhances your branding in the minds of your customers.
Is your customers’ go-to reference for their home maintenance.
Is an excellent marketing tool, if you do it right.

Ho Do You Create Your Own Homeowner Manual?

You can start putting together your manual right now and begin to use this opportunity to distinguish your service rendered. In addition, if you are building green homes, you need to be sure that all technical terms and specifications are clear so as to eliminate the risk of misunderstandings because there was nothing put in writing!

Request Your Free Guide: “Homeowner Manual Insider’s Secrets”

Send us an email at training@LivingGreenInstitute.com to request the free guide that is filled with every single detail you want to know to make your stellar manual! A must-have for all green builders.

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