Resources
Social Media and Your Business
White Paper
By Dina Lima
Stand Out From the Pack
How to position yourself as an expert eco-builder
By Dina Lima and Michael Strong
Thinning the Herd
How to pick the best eco-builder
By Dina Lima and Michael Strong
Business Tools
Social Media and Your Business
Businesses are using social media to nurture their relationship with their clients. Fresh information that adds value to your clients helps keep your customers connected. Are you taking full advantage of these innovative tools to boost your bottom line?
How to Identify Your Ideal Customer
Have you clearly identified your ideal customer? In your marketing message, do you refer to your customer with a specific name, such as “first-time homebuyers”, “baby-boomers”, ”single Moms”, “affluent professionals” so that they can self-identify with your message and, better yet, easily find you? Do your marketing efforts speak directly to your ideal customer?
Identifying your ideal client is the first of the two major steps to market your business successfully. Use this tool to identify your ideal customer.
Business Tools for Green Builders
How to Create Your Killer Marketing Message
How unique is your message? How does your message set you apart from your competitors? Is your message so captivating that it whets the appetite of people hungry to know more about your service, or would they say “I’ve heard that before?” You need a killer marketing message to set you apart from the pack! By serving a particular market niche you are offering special value to your customers.
A killer marketing message makes it easy for your ideal customers to find you! Use this tool to create your own killer marketing message.
How to Create Your Homeowner Manual
Your homeowner manual is your image, your branding, your reputation, and one of the critical ways to offer attentive customer service.
The homeowner manual is part of your company’s customer service plan. The manual is meant to keep your customers informed on guidelines and expectations before construction begins. This will prevent surprises and in fact provide answers to the many questions that arise when the construction process is underway. Use this tool to get you started on creating your customized homeowner manual.
Green Mortgages Information
Click on any topic below to learn more!
What is an energy efficient mortgage (EEM)
How you can make your mortgage go green
Go green with your mortgage
Energy efficient mortgages may help homebuyers qualify for a better house and save on energy costs
Home expert Bob Vila’s summary on Energy Efficient Mortgages
How to cultivate a ‘green mortgage’
Environmentally friendly home loans aimed saving energy reducing carbon
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