How to Raise Your Eco-Leadership

Business owners are always seeking ways to stand out from the crowd. Following is a quick snapshot that provides home builders guidance on this topic.

To stand out from the crowd, try these tips:

1. Identify your customer – and speak directly to that person in your marketing materials and website articles. This will make your job easier to attract those customers that are actually looking for you.

2. Promise what you’ll deliver and deliver what you’ve promised – by having clear specifications of the high-performance homes you built. Because “green” can mean so many different things to different buyers, clarity will help you stand out.

3. Pay attention - and listen carefully to the things that the home buyer expresses is important to him/her/their family and focus on how your high-efficiency homes can help enhance their desired lifestyle.

4. Get organized - with all the necessary tools that you need as green builder, including your home owner manual, your clear-cut green specifications, training your staff and contractors to have everyone on the same page. This will save you lots of time, energy and money.

5. Do a web face lift - of your website and update it with fresh information at least once per month. Email your customers and prospects inviting them to read a new article you have posted, something of value that can help them in their everyday sustainable life.

6. Don’t shy away from technology - I understand older folks can feel intimated, but even grannies know how to surf around the internet these days! Get a blog for site, a company Facebook page, complete your LinkedIn account, and don’t forget about Twittering as well!

7. Keep communication with your customer base - which is your gold mine, one that a lot of small businesses fail to continue to nurture, yet it has been proven to be the one thing that has the potential to provide referrals. Especially now that almost everyone uses email, whether paid or free, it is so easy to share information. Your customers can forward your article to a friend, and that friend to another friend, and somewhere down that spiral a customer that has been looking for your product or service finally finds their answer in what you offer!

Resource

White Paper:  Stand Out From the Pack – How to position yourself as an expert eco-builder

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