How to Manage Your Social Media Strategy

Once you have selected the tools and technologies to increase your online presence, how do you manage your strategy? You may find it difficult to squeeze one more item on your already hectic schedule. Here are some tips for you manage your online presence.

Giants Unite

First, let me mention something about partnerships. You probably have seen the menu items expanded when visiting your local Taco Bell because for several years now they are offering Tacos and Pizza. Their relationship with Pizza Hut was a good move for them and the customers.

The social media networking giants of Facebook and Twitter have done something similar. By networking, both giants maintain their popularity among their already enthusiasts. LinkedIn and WordPress are also working together. This has given more power to you and I, while making it easier for every social media enthusiast to post updates on multiple platforms. It won’t be too long, I believe, when there will be a single platform where you can upload your post and automatically populate your updates to multiple platforms.

Take Advantage of Partnerships

So how should you manage your strategy? Take advantage of the relationship between Facebook and Twitter. Setup your Facebook Fan Page to tweet your Facebook posts in Twitter automatically. Also, take advantage of the relationship between LinkedIn and WordPress. If you have a WordPress blog, you can set up your LinkedIn account to automatically display your latest blog posts. By the way, YouTube also allows you to connect to your Blog. Pretty cool, isn’t it?

Schedule It

Finally, and most importantly, review your monthly calendar and your schedule editorial dates. Do you need to blog every day or every week? Not necessarily. What you want is to maintain fresh information on your website at least once per month, and this is also very good for you to gain a more favorable position with the search engines. However, writing a couple of blog posts about your new home projects, new developments, or even press releases, you can easily plan to write two blog posts per month. This could take you approximately 2-4 hours per month, depending on the amount of research your articles require. If you can schedule 1 hour per week to keep your social media accounts updated, this will look good on you and it will not be overwhelming.

Manage Your Time

How many hours do you actually need to manage your social media networking accounts? Suppose you decide to post two blogs per month, budget about 1.5 hours per blog, that would be a total of 3 hours. And suppose you decide to update your accounts once per week, for which you budget 1 hour per week (this would be your Facebook, Twitter, LinkedIn).

Your total hours could per month could be about 7 hours. This is not bad to manage your online branding using platforms that cost you nada, only time! Larger organizations spend thousands of dollars on a monthly basis to do this. You can do it for $0 if you budget your time right.

Whatever amount of hours you budget, stick to those hours and schedule them just as you schedule your doctor’s and customers’ appointments. It simply takes discipline. But recall, it’s $nada$!

Manage Your Brand

One last thing: both the search engines and customers want to see fresh information. Neither one of them likes stale news. This is your opportunity to be a creative resource for your current and future customers.

What’s your strategy?

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