Consumer Behavior And Green Building

Increased Consumer Demand – How People Want to Save Money and the Planet

Surveys reveal some important pieces of information on consumer behavior and trends.

Are you ready to meet the demand for educated green professionals?

The McGraw-Hill 2008 Construction Residential Green Building SmartMarket Report shows that:

44 percent of homeowners are remodeling with green products and practices.

There is a 10 percent increase in green home construction expected by 2010, up from 2 percent in 2005.

A consumer survey conducted by DoubleClick Performics & Opinion Research Corporation in February 2008 reveals the following about consumer behavior:

“Almost two-thirds (60%) of consumers find great importance in an environmentally-conscious company. Consumers are proactively researching and purchasing ‘green’ products that provide benefits to both the user and the environment.”

According to the survey conducted by The Shelton Group in January 2009, consumers prefer green products over conventional products:

• 71 percent want to save money
• 55 percent want to protect the environment
• 49 percent want to protect the quality of life for future generations

The demand for green homes is here!  Are you ready to meet the need for educated green professionals?

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