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Blogs

Do You Need a Blog?

In today’s competitive business environment savvy businesses are blogging to connect with existing and future clients. A blog helps you to:

  • Engage in conversation with your target audience
  • Build trust with current and future customers
  • Attract new visitors to your site through search engine optimization (SEO) and social media optimization (SMO)

Visit our Social Media Dictionary to learn more about the social media lingo.

Do You Need a Social Media Marketing Strategy?

First, answer these questions:

  • Do your customers use the Internet?
  • Do you want to engage in online conversation with current and future customers?
  • Do you want to manage your brand to attract new customers to your site?
  • Do you want to maximize your profits and productivity?
  • Would you use online tools that cost you $0, only time that you can strategically plan into your weekly schedule (or even outsource to quality cost-effective freelance writers)?
  • Could you dedicate 20-30 minutes per day (about 2-3 hours per week) to manage your business brand online?

If you answered Yes to the questions above, then you are ready to implement an effective social media marketing strategy to enhance your online presence.

Benefits of a Blog

Owner-managed blogs give you the ability to manage your site’s content. It is easy and cost-effective. The benefits are:

  • Greater owner control
  • No programming knowledge needed
  • No waiting time
  • Less expensive to build and maintain

You can create your company website with a blog as part of the site. If you already own a website, you should consider adding a blog to your business strategy. Your blog will give life to your company website by allowing interaction with your audience.

Blog Development and Social Media Strategy Services

Our e-marketing solution provides you with powerful optimized Blog Development and Social Media Marketing Strategy.

By employing an outside-the-box approach, we help you gain a competitive advantage with optimized blogs combined with a comprehensive social media marketing strategy that extends your reach exponentially through the Internet.

We provide our development services to businesses who:

  • Are ready to jump on the social media bandwagon
  • Don’t have the time to setup these technologies themselves by attending one of our classes
  • Want to maximize their profits and productivity

Our e-marketing solution provides:

  • Development of your custom Blog site, including custom graphics, project information and photos and videos
  • Post several initial blog posts
  • Create your Google™ Profile
  • Create/Optimize your LinkedIn profile, join relevant LinkedIn groups
  • Display your latest blog posts
  • Create/Optimize your Twitter account, post tweets, follow other enthusiasts related to your industry
  • Create/Optimize your Facebook profile, complete your profile, invite friends, add videos (if available)
  • Establish your Facebook Fan Page, post entries, generate fans, tweet your Facebook posts
  • Establish your RSS feeds to automatically email your opt-in subscribers when you add new blog posts
  • Add your Facebook, Twitter and LinkedIn URL’s to your blog
  • Setup your Google™ Analytics account to manage your online traffic
  • Train you and your staff to use each of these tools and technologies

Branding Services

Our partner, EJ Designs, helps enhance your company brand and online presence through custom art work. Services include:

  • Logo and Business Card Design
  • Website Graphics Design

Email us at blogs@LivingGreenInstitute.com to discuss your blog development and social media marketing strategy.